Full story at eonline.com:
The flamboyant founder of Penthouse magazine, who once ranked among the richest men in America before a string of bad investments and something called Internet porn decimated his fortune, died Wednesday at a hospital in Plano, Texas. He was 79 and had been battling lung cancer.
Bob Guccione created Penthouse in 1965, in part to finance his own art career and also as an in-your-face answer to the glossier Playboy.
“We were the first to show full-frontal nudity,” he told New York magazine in 2004.
“We followed the philosophy of voyeurism,” he told London’s Independent newspaper in 2004. “To see her as if she doesn’t know she’s being seen. That was the sexy part. That was the part that none of our competition understood.”